Privacy Policy

Last updated: February 22, 2026

1. Introduction

This Privacy Policy explains how Names Palette (“we,” “us,” or “our”) handles information when you visit namespalette.com (the “Site”). We are a content website — we do not offer user accounts, login systems, or saved name lists. This policy reflects what we actually collect and why.

2. Information We Collect

Information you provide directly

If you contact us through our contact form or by email, we receive whatever information you include — typically your name, email address, and message.

Information collected automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies:

IP address
Browser type and operating system
Pages visited, time spent, and referring URLs
Device type and screen resolution

This data is collected by us and by third-party services we use, including our advertising partner (currently Mediavine) and analytics tools.

3. How We Use Your Information

We use the information described above to:

Respond to messages you send us through the contact form
Understand how visitors use the Site so we can improve content and layout
Serve display advertising through our ad partner
Monitor Site performance and troubleshoot technical issues

We do not build user profiles, track individual browsing behavior across other websites, or use your information for email marketing.

4. Advertising and Third-Party Services

We display ads on the Site through Mediavine, a premium advertising network. Mediavine and its advertising partners may use cookies and similar technologies to serve ads based on your interests and browsing activity. You can learn more about Mediavine’s data practices at https://www.mediavine.com/privacy-policy/.

We may also use third-party analytics services (such as Google Analytics) to understand traffic patterns. These services collect data according to their own privacy policies.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

5. Cookies

We use cookies for:

Essential cookies — required for basic site functionality
Analytics cookies — to understand traffic and usage patterns
Advertising cookies — set by our ad partner and their demand partners to serve and measure ads

You can control cookies through your browser settings. Disabling advertising cookies may result in less relevant ads but will not affect site functionality.

6. Information Sharing

We do not sell your personal information.

We share information only in these circumstances:

Service providers — with hosting, analytics, and advertising partners who help operate the Site
Legal requirements — when required by law or to protect our legal rights
Business transfers — in connection with a sale, merger, or acquisition of the Site

7. Your Rights

Depending on your location, you may have the right to:

Request access to data we hold about you
Request correction or deletion of your data
Opt out of certain data processing (including interest-based advertising)

To exercise any of these rights, contact us at privacy@namespalette.com.

8. Children’s Privacy

The Site publishes baby name content intended for adult readers (parents, expectant parents, writers). We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.

9. Data Retention

Contact form submissions are retained only as long as needed to respond to your inquiry. Automatically collected data (analytics, server logs) is retained according to the policies of our third-party service providers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

11. Contact

Questions about this Privacy Policy: privacy@namespalette.com