Privacy Policy

Last updated: February 22, 2026

1. Introduction

This Privacy Policy explains how Names Palette (“we,” “us,” or “our”) handles information when you visit namespalette.com (the “Site”). We are a content website — we do not offer user accounts, login systems, or saved name lists. This policy reflects what we actually collect and why.

2. Information We Collect

Information you provide directly

If you contact us through our contact form or by email, we receive whatever information you include — typically your name, email address, and message.

Information collected automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies:

  • IP address
  • Browser type and operating system
  • Pages visited, time spent, and referring URLs
  • Device type and screen resolution

This data is collected by us and by third-party services we use, including our advertising partner (currently Mediavine) and analytics tools.

3. How We Use Your Information

We use the information described above to:

  • Respond to messages you send us through the contact form
  • Understand how visitors use the Site so we can improve content and layout
  • Serve display advertising through our ad partner
  • Monitor Site performance and troubleshoot technical issues

We do not build user profiles, track individual browsing behavior across other websites, or use your information for email marketing.

4. Advertising and Third-Party Services

We display ads on the Site through Mediavine, a premium advertising network. Mediavine and its advertising partners may use cookies and similar technologies to serve ads based on your interests and browsing activity. You can learn more about Mediavine’s data practices at https://www.mediavine.com/privacy-policy/.

We may also use third-party analytics services (such as Google Analytics) to understand traffic patterns. These services collect data according to their own privacy policies.

5. Cookies

We use cookies for:

  • Essential cookies — required for basic site functionality
  • Analytics cookies — to understand traffic and usage patterns
  • Advertising cookies — set by our ad partner and their demand partners to serve and measure ads

You can control cookies through your browser settings. Disabling advertising cookies may result in less relevant ads but will not affect site functionality.

6. Information Sharing

We do not sell your personal information.

We share information only in these circumstances:

  • Service providers — with hosting, analytics, and advertising partners who help operate the Site
  • Legal requirements — when required by law or to protect our legal rights
  • Business transfers — in connection with a sale, merger, or acquisition of the Site

7. Your Rights

Depending on your location, you may have the right to:

  • Request access to data we hold about you
  • Request correction or deletion of your data
  • Opt out of certain data processing (including interest-based advertising)

To exercise any of these rights, contact us at privacy@namespalette.com.

8. Children’s Privacy

The Site publishes baby name content intended for adult readers (parents, expectant parents, writers). We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.

9. Data Retention

Contact form submissions are retained only as long as needed to respond to your inquiry. Automatically collected data (analytics, server logs) is retained according to the policies of our third-party service providers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

11. Contact

Questions about this Privacy Policy: privacy@namespalette.com